Virat Kohli ONE8 Shoes Launch: Price, Features, Collections & Everything You Need to Know

Virat Kohli has officially launched his signature shoe brand — ONE8 — at Yashobhoomi, Dwarka, New Delhi on June 21, 2026. The global premiere marks a landmark moment for Indian sportswear, as Kohli steps beyond celebrity endorsement and into full brand ownership. Moreover, the launch comes with a price tag that carries deep personal meaning: the flagship Seam XVIII Signature shoe is priced at ₹9,230 — exactly matching the number of runs Kohli scored across his Test cricket career before retiring in May 2025.

Here is everything you need to know about Virat Kohli’s ONE8 shoes — price, collections, technology, and the story behind India’s most ambitious sportswear launch.

Virat Kohli ONE8 Shoes — Key Details at a Glance

The Story Behind ONE8 — Why This Launch Matters

For decades, Indian cricketers have endorsed international sportswear giants. Virat Kohli himself spent years as a Puma ambassador. However, with ONE8, Kohli has flipped that equation entirely. As co-founder of Agilitas Sports, he took direct creative control over every aspect of the shoe’s development — from design language to engineering specs — and built a brand from scratch rather than simply lending his name to an existing product.

Furthermore, the obsession behind the product is well documented. Kohli reportedly rejected 17 different iterations of the shoe before finally approving the final model. To put that in perspective, most athletes sign off on a prototype within two or three rounds. Kohli treated each rejected version the way he treats a poor innings — as unacceptable and improvable. The result is a shoe named “18” — a nod to his iconic jersey number, his career identity, and the 18th edition of the IPL in which Royal Challengers Bengaluru finally won the title.

ONE8 Shoe Collections — Full Price Breakdown

Seam XVIII Signature — Test Red (₹9,230)

The strongest talking point of the launch is the pricing of the Seam XVIII Signature in Test Red. The shoe carries a discounted retail price of ₹9,230, matching Kohli’s final Test run tally. Before the discount, the shoe had an MRP of ₹10,000, symbolising his long-standing ambition of reaching the 10,000-run mark in Test cricket.

The design draws inspiration from the traditional red cricket ball, featuring deep red tones and prominent seam-style stitching across the upper. The tribute becomes even more meaningful when viewed alongside Kohli’s Test numbers — 9,230 runs in 123 matches at an average of 46.85, with 30 centuries and a highest score of 254 not out.

Cover Drive 18 Pro and Cover Drive 18 X — Cricket Spikes (₹13,999)

The premium Cover Drive 18 Pro and Cover Drive 18 X cricket spikes are priced at ₹13,999. These are the high-performance on-field models designed specifically for elite cricket use. The spike plate provides aggressive traction for turf and grass surfaces, making them suitable for professional and club-level players.

Seam XVIII OG / Pavilion — Lifestyle Variant (₹6,999)

The lifestyle-focused Seam XVIII OG and Pavilion variants are available at ₹6,999. These are cricket-inspired but designed for everyday wear — off the field but carrying the same design DNA as the performance range.

Boom Rush — Multi-Activity Training Shoe

The collection also includes Boom Rush, a multi-activity training shoe designed for running and workouts. This positions ONE8 beyond pure cricket footwear, targeting gym and fitness use cases as well.

ONE8 Shoe Technology — What Makes It Different

Lightweight Spike Plate

The ONE8 shoe has a customised, lightweight spike plate optimised for rapid acceleration, sharp turns, and maximum grip on both turf and outfield. This directly addresses one of cricket’s most demanding physical requirements — explosive short sprints and sudden directional changes in the field.

Advanced Energy-Return Midsole

The shoe also has an advanced energy-return midsole engineered to absorb the high-impact shocks of fast bowling and heavy running between the wickets. In short, the midsole technology reduces fatigue during long fielding sessions and intensive batting spells.

Cricket Ball Design Language

The materials and textures are inspired by the look and feel of a traditional red cricket ball, giving the footwear an unmistakably sport-specific identity rather than borrowing cues from generic running shoes or football boots. Consequently, ONE8 stands apart visually from every other cricket shoe currently on the market.

How to Buy ONE8 Shoes — Pre-Booking and Availability

one8, the sportswear brand co-founded by Virat Kohli and backed by Agilitas Sports, opened pre-bookings for its footwear collection through District by Zomato. Customers from cities across India, including Delhi, Goa, Chennai, Jammu, Indore, Mysore, Panipat and Lucknow, who pre-booked a pair of one8 sneakers received access to the one8 Global Premiere on June 21, 2026, at Yashobhoomi in New Delhi.

The global release date was set for June 21, 2026. Furthermore, wider retail availability is expected to follow as the brand scales its distribution across India and international markets.

The ₹9,230 Moment — Kohli Rules Out Test Comeback

One of the most memorable moments from the launch event came courtesy of comedian and host Danish Sait. Sait asked Kohli why the price of the shoes was kept at ₹9,230, exactly the number of runs he scored in Tests, and whether he would return to Test cricket in order to add some more runs and eventually increase the price of the shoes.

Kohli’s response left no room for ambiguity: “Nah nah, I would rather undersell. I am done with it.” The answer drew laughs from the crowd but also confirmed what cricket fans had hoped was not final — Kohli will not reverse his Test retirement, regardless of the commercial incentive.

Kohli retired from Tests in May 2025 with 9,230 runs, 770 short of the 10,000-run milestone. Ironically, Kohli has now scored more runs in the IPL, with 9,336 runs across 19 seasons, than in his entire Test career.

ONE8 vs Other Sportswear Brands — Where Does It Stand?

ONE8 is positioning itself firmly in the premium segment alongside athlete brands built by global icons. Furthermore, unlike the competition, ONE8 is designed in India, for cricket specifically, by someone who has played the game at the highest level for over 14 years.

Fan Reactions — Praise and Concerns

Fan reactions to the pricing have been divided. Many supporters praised the idea behind the ₹9,230 figure, calling it a smart way to connect a product with a sporting legacy. Several users on social media highlighted the emotional value attached to the shoe and appreciated the storytelling behind the launch. At the same time, concerns about affordability surfaced. Some fans argued that a price close to ₹10,000 places the sneaker beyond the reach of many everyday cricket followers.

Nevertheless, interest in the collection remains strong, with pre-bookings generating significant buzz across social media in the weeks leading up to the global premiere.

Virat Kohli ONE8 Shoes — Frequently Asked Questions (FAQs)

What is the price of Virat Kohli’s ONE8 shoes?

The ONE8 shoe collection is available at three price points. The Seam XVIII Signature Test Red is priced at ₹9,230. The Cover Drive 18 Pro and Cover Drive 18 X cricket spikes cost ₹13,999. Additionally, the lifestyle Seam XVIII OG and Pavilion variants are available at ₹6,999.

Why is the ONE8 shoe priced at ₹9,230?

The ₹9,230 price matches Virat Kohli’s exact Test cricket run tally — the number of runs he scored across 123 Test matches before retiring from the format in May 2025. The original MRP was ₹10,000, symbolising his ambition of reaching 10,000 Test runs, which he fell short of by 770 runs.

Where was ONE8 launched?

Virat Kohli launched ONE8 at a global premiere event held at Yashobhoomi, Dwarka, New Delhi, on June 21, 2026.

Where can I buy ONE8 shoes?

Pre-bookings were available through District by Zomato ahead of the June 21 launch. Wider retail availability across India is expected to follow. Check the official ONE8 website and major e-commerce platforms for updated availability.

Is ONE8 a cricket-only brand?

No. While cricket is the core identity of the brand, the ONE8 collection also includes the Boom Rush multi-activity training shoe designed for running and gym workouts, and lifestyle variants of the Seam XVIII for everyday wear.

Did Virat Kohli design the shoes himself?

Kohli took direct creative control over the development process as co-founder of Agilitas Sports. He reportedly rejected 17 iterations of the shoe before approving the final model, making the design process unusually hands-on for an athlete brand.

Conclusion — Virat Kohli ONE8 Shoes

The ONE8 launch is not simply a celebrity shoe release. It represents Virat Kohli’s most ambitious step beyond cricket — an attempt to build India’s first truly global high-performance sportswear brand from the ground up. The pricing tells a story, the design carries a legacy, and the technology reflects years of elite athletic experience. Moreover, with collections ranging from ₹6,999 to ₹13,999, ONE8 targets both serious cricketers and fans who want to own a piece of Kohli’s journey.

Whether ONE8 can challenge the established sportswear giants globally remains to be seen. However, as a statement of intent from an Indian icon at the peak of his brand power, the launch at Yashobhoomi on June 21 was difficult to beat.

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